At times like this when you just want a quick definition – the dictionary comes in right handy.

Lead is the manufacture of connections between well-matched consumers and target corporate vendors. Which really just means finding

This is pretty straight forward and is based on the fact that you have already built a relationship

Basically, marketing is about helping customers/ prospects find your website/business – looking to grow your business, increase sales

You can’t market anything unless you have all the information you need. You need good solid direction, and