Basically, marketing is about helping customers/ prospects find your website/business – looking to grow your business, increase sales leads, or lower customer acquisition costs. You’ve already read about one way to do that, but smart marketing means you’ll use a combination of both SEO AND PPC. Call it online search engine advertising if you will – it works and generates new business. To be even more specific: organic search engine optimization is the process of optimizing a web site or page so it ranks well in the free listings of the search engines.
This is the best (and least expensive) option for getting visitors. Why? Visitors click on free organic listings more often than paid listings.
Something else you need to know so you realize just how important this is for your site. Just about 65% of business websites were created solely for customers without any search engine optimization. Translation: two thirds of businesses on the web are in the bottom of engine results. Since approximately 85% of online sales come from search engine traffic – you’ve got a problem.
Without getting into too much detail about “how-to” accomplish this organic optimization – suffice it to say the methods are called “White Hat” and involve keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.
Remember to do both online AND offline optimization. This includes regularly submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site. To get relevant links – start a blog about your key phrase. Link from it to your web site, and keep the content on both fresh and original. The good news? 70% of search engine users visit organic sites, and 50% of them select the top results. Imagine what that will mean for your marketing site.
Google AdWords offers you:
Now you can advertise to people searching on Google. Even if you already appear in Google’s search results, AdWords can help you target new audiences on Google and our advertising network.
You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
There’s no minimum spending requirement or time commitment. And with the cost-per-click option, you’re only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.
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Local and regional targeting
Set your ads to appear only to people searching in a particular region. Now it’s easy to target online customers within, say, 25 miles of your front door. Learn more
Local business ads
Get noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area.
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